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Tips for Measuring

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To ensure you get the perfect fit regardless of what the label says, we want to bring size back to inches and cm and encourage you to pull out the measuring tape to find out your size or get someone to measure you.


Bring the Tape across the widest part of your back, under the arms and across the fullest part of your bust. Keep the tape loose, ensuring you have space to breathe. If measuring the bust on a flat garment, run the tape measure from the base of one shoulder seam to the next and multiply x 2. Don’t forget to take any stretch in the garments into account.


Place the tape measure around your natural waist - the natural indentation of your waistline.


Stand with your feet together and place the tape around the fullest part of your hips. (The hip is approx 20cm or 8in below the natural waistline but this does vary with figure type.)

Trousers – Waistband – The waist band on trousers may sit above, at or slightly below the hip measurement

Measuring Length of a Garment

Trousers –Inside Leg measurement

Measure from the top of the inside leg at the crotch to your feet

Tops and Dresses

We generally measure from the bust.
On a flat garment bring the measuring tape from the base of the shoulder seam to the base of the garment.